Why Should I Use Video on My Web Site?

Hi, I'm Tim Lewis. As a business owner, you may wonder why you should use video on your web site. Here are just a few reasons:

1. Video increases the time a visitor will spend on your site. People would rather watch a short video than read a block of text.
2. Video improves your rankings in web search engines. Videos that pop up in searches also have a little picture that increases click-throughs.
3. Video increases the conversion rate for new visitors to your site and shortens the sales cycle. The idea is that after watching your videos, a prospect will be better informed and ready to buy.
4. Video creates a consistent message, raises brand awareness and projects a professional image. Of course, this has a lot to do with how well your video is produced.

So how can you use video on your web site affordably and effectively?

First, find the right producer to assist you in telling your story.

Then, Keep it short. Cut to the chase – get to the point quickly.

Finally, appeal to your prospects emotions. Address their deepest fears and strongest desires. Make it clear, that you can solve their problems.

Web video is effective for product demonstrations, customer testimonials, and short video blogs like this one.

These are just a few of the powerful ways web video will help you convert web visitors into paying customers.

I'm Tim Lewis, thanks for watching!